One day in ten I run workshops for information professionals. These cover two main areas: Presentation Skills (more on that here)
and marketing for libraries. The most common comment I get after these
workshops is '...it's so nice to hear this stuff from a librarian';
lots of people tell me how they've been to previous workshops by
marketers from outside the profession who don't really understand the
restriction we work under or even really what we're trying to achieve.My full-day hands-on workshops are designed to give people actions they can do right away: as soon as you get back to your desk there should be ideas and techniques to hand that will help you communicate the value of your library service effectively. The workshops involve group exercises, discussion, a focus on your own institution - they can also involve using computers to try out digital communication tools and social media too, if that's the preference.
All the workshops cover different communication types, what really matters to library marketing, segmentation and dividing your audience up into smaller groups, tailoring messages, and creating impactful comms. If you want to book some training for your organisation, please get in touch via email.
Feedback from previous workshops
"Informative, interesting, engaging. Useful insights into a wider range of tools, eg. issu and tmblr. Examples from actual libraries, and understanding of our situation that a marketing professional wouldn’t have eg. we can’t cut all the writing from our website." Oxford Brookes“I loved the content. It made sense, it was practical, and gave me lots and lots to think about. Best thing: we’ll DO something with it!” PiCS, Sydney
“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!” University of the Arts
“I found the day extremely informative, Ned delivered the content very well and in a jargon-free way, he instantly made one feel comfortable about speaking up. First thing on Monday morning I made a Sway of our library!” NHS East Midlands
“I thought this course was excellent, one of the best courses I have attended at the BL... ALL the content was useful - Ned was excellent in really understanding the BL collections and needs and shaping the course appropriately. I have already recommended this course to colleagues!” British Library
“Excellent presenter and course, would gladly attend any more of his courses.” Bodleian, Oxford
“Fantastic day again with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.” ANLTC, Dublin
“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!” PiCS, Wellington
“This has been a fantastic course - I have learnt so much and gained more confidence around a number of digital marketing tools and how to use them effectively. Ned’s knowledge and brilliant presentation style is great and kept me hooked for the whole day. Everything has been amazing” UKeIG, London
“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University
“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” Academic & Research Libraries Group
