Monday, 2 July 2012

6 ways you (yes YOU!) can market your information service

Last week I presented at an SLA-Europe event called Marketing yourself, marketing your service (#SLALeeds). It was aimed roughly at New Professionals in librarianship, so the idea of this talk was to find ways which people still in relatively junior positions (as opposed to senior marketing-type posts) could get involved. Here's the presentation:





For an explanation of what I was actually saying to accompany what was on the Prezi, look no further than Penny Andrews' review on the SLA-E blog, which summarises it all brilliantly. I also liked Laura Woods's comprehensive Storify of tweets from the event, and see also co-presenter Bethan's account of the day, and there's more notes here and here.

At the end of the event we tried something new I'd devised - Competitive Unseen-Slides Battle
Summarising™! Essentially this involved volunteers from the audience delivering a presentation based on what they'd just seen - using slides they'd never seen before which automatically changed every 15 seconds. Katie and Laura stepped up to compete, and they were both MAGNIFICENT! (It was a draw, by the way - you couldn't seperate their equal genius...)

The idea behind this was that we were in a pub so it seemed appropriate, plus I've always wanted to do Battledecks (which happens in the US a lot), plus peer-to-peer summary is very effective. Generally speaking I think it was ace, and will be trying it again... 

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