Advanced Twitter Search for social monitoring and patron interaction

It's NEW CASE STUDY time! 

In the 'Marketing with social media' chapter of The Library Marketing Toolkit there's a section on using Twitter's advanced search to find out what people are saying about your library online, and to start relationships that way. Lack of space dictated that it wasn't a very long section, so there's more information here via a new case study from Andy Burkhardt.

Andy is Emerging Technologies Librarian (surely the best job title ever?) at Champlain College in Burlington, and uses Twitter's advanced search in a really interesting way to find and engage with patrons. Here's what he had to say about the possibilities.

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As with the previous case study on the Bodleian Library's amazing mobile app, and all future case studies, Andy's article is presented in the LibMarketing magazine format, via Issuu. If for any reason you'd prefer to just read it in plainer text on this website, you can do so here. 

Open publication 

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You can read Andy's blog at Information Tyrannosaur. If you have any questions about social monitoring or Twitter's advanced search, leave them in a comment!

This post is part of Twitter week on the blog - the first post on a useful Twitter tool is here, and the second post on when Twitter goes wrong, is here...