What does Word of Mouth Marketing REALLY mean for libraries?

We all know roughly what it means, I think - but it remains a nebulous concept. We're all delighted if it happens of its own accord, but can you help kick-start that process, or amplify its impact? Yes, you can.

Read my Library Journal column all about it.



That's probably it from me on the blog until the new year - see you in 2014!