If you work for a non-profit institution, the chances are you could
benefit from having a blog. Libraries, charities, academic departments,
pressure groups, research projects - in all of these cases if you have a
static website, it's worth adding a blog too (and if you're about to
create a static website, stop! Create a blog instead, and just include
all the other pages you'd planned).
Forgot what you might have heard about blogs dying or being 'over', blogs are great
for non-profit organisations. Ultimately they're just a way of getting
information online, either to show people or for them to find on their
own. It doesn't matter if people don't subscribe to your blog, or even
if they understand whether or not it IS a blog at all. It's just a way
to connect people with that they need.
Why are blogs so great? What matters is what they do for your audience.
They make your information easier to find, and easier to use. There are a
number of key reasons it's worth setting one up for the types of
institutions listed above.
1. Blogs are mobile ready
2. Google loves blogs
3. Blogs allow you to have URLs for everything
4. Blogs are easy to use
5. Blogging platforms are a great way to build a regular website
6. Blogs are free
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(Continue reading on ned-potter.com)
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