Two More Twitter Changes: Group DMs and In-Tweet Analytics

Following on from my post on the excellent new Twitter video, there's a couple of other things Twitter have introduced in the last couple of weeks.

The first is group Direct Messaging, where you can set up a group of people (up to 20) and privately message them collectively. The conversations can include pictures and be about specific tweets. This is potentially very useful for taking a problematic conversation or dispute out of the public eye but staying within the platform. From the point of view of libraries, that's great. From the point of view of librarianship, I'm not so sure.

The second feature is and tweet-by-tweet analytics within the mobile app. I mentioned in my previous post about Twitter's new Analytics how what the stats really show you is how few of your followers see each tweet (it's around 11%, and that's assuming it's not part of a conversation or at a weird time of day in which case it's much less, or if it's RT'd in which case it's a bit more).

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