Earlier in the year I attended the UX in Libraries in Conference. It was fantastic, and as a huge part of successful marketing is understanding your audience, it's really relevant to those of us interested in library comms.
I actually wrote 5 seperate blog posts about it, ather than copy and paste everything here, this is a link which will take you to all 5. The way this displays is to show the most recent first; if you're interested in UX it may be worth scrolling down to the bottom and working your way up.
UPDATE: I've now created a structured introduction to UX via a Reading List which you can view here.
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