Reblogged from ned-potter.com
I just delivered a keynote at the LIANZA Conference, #SHOUT15, in New Zealand. It outlines a Library Marketing Manifesto - an attempt to boil everything down into five things we must do to be heard and listened to above the clamour of modern life. I know some people are uncomfortable with the word marketing, but essentially this is all about communication between us and our communities.
I just delivered a keynote at the LIANZA Conference, #SHOUT15, in New Zealand. It outlines a Library Marketing Manifesto - an attempt to boil everything down into five things we must do to be heard and listened to above the clamour of modern life. I know some people are uncomfortable with the word marketing, but essentially this is all about communication between us and our communities.
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and for library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns
Here are the slides:
How to shout so your users will listen from Ned Potter
Watch the talk here.
And finally, here are some excellent tweets which help explain the slides a little more - you can view that online here if you wish.
The talk was recorded. Although
the video inevitably mortifies me a bit, I'm delighted to have a record
of the whole thing because I was so excited to be there, and the
audience were so fantastically receptive.
And finally, here are some excellent tweets which help explain the slides a little more - you can view that online here if you wish.
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