I chose to write about my local York Explore, who feature in a case study in the book. You can read about their rebranding process, and the 5 main reasons it worked so well (in my view!) on the InfoToday.eu website.
Monday, 3 June 2013
Rebranding article for InfoToday
With rebranding in the news at the moment, I was asked to write an article on InformationToday Europe about an example of Library Branding that went right.
I chose to write about my local York Explore, who feature in a case study in the book. You can read about their rebranding process, and the 5 main reasons it worked so well (in my view!) on the InfoToday.eu website.
I chose to write about my local York Explore, who feature in a case study in the book. You can read about their rebranding process, and the 5 main reasons it worked so well (in my view!) on the InfoToday.eu website.
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