Another great infographic: why do people unsubscribe from your mailing lists?

Following on from the previous infographic about marketing with email reproduced on this blog, here's another really useful one, from Litmus.com, entitled Why do users become disengaged with your email?

I'm planning a post soon on getting serious with email marketing for libraries, but for now have a look at the infographic - particularly useful are the parts on 'The rules for saving your email' and 'Reasons users unsubscribe from permission emails':

(If you're viewing this in Google Reader and the graphic isn't displaying, view it directly on Litmus.com.)